About Us

*In theory. Jock was a fluffball with a big personality—captivatingly cute, cheeky, and completely irresistible. His impact on our founder was instantaneous - one minute she wasn’t thinking about animals at all; the next, her life revolved around him. 

Jock opened her eyes to the idea that every species has a story of its own - each one just as full of joy, wonder, and personality as he was. That spark led to something much bigger: a mission to bring nature back into people’s lives by making it as exciting and relatable as the animals we share our homes with. And so, in 2019, On the Edge was born.

Changing the story, changing the future

We are more disconnected from nature than ever, both physically and mentally. To change how we treat it, we must first change how we see it. Stories have the power to entertain, inform, and inspire, making them key to shifting cultural perceptions. By putting a new spin on nature - one that mirrors the human experience - On the Edge makes it impossible to ignore. 

Bringing Nature into pop culture

We tell nature’s stories through pop-culture-inspired content - comedy series, films, interactive games, social-first campaigns, conservation storyteller grants, artist collaborations, music gigs, and more. If we can make nature the star of the show, we will.

And we don’t just stop at storytelling. All profits go directly toward protecting overlooked species and habitats worldwide. We fund local conservationists and storytellers, pairing them together to raise the profile of nature’s overlooked and endangered species - the underdogs of the conservation world.